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Product Strategy & Design

FROM INSIGHT TO SHELF

I partner with baby and toddler brands to shape product strategy and turn the right opportunities into products that drive growth. Blending consumer insight with design leadership, I create innovative, trend-forward products that stand out in the market and connect with families.

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MAUREEN SALAZAR

Maureen has built her career designing products for babies, toddlers, and parents, with design leadership roles at Itzy Ritzy, Infantino, and Lamaze/Tomy, and consulting work for Skip Hop, Ergobaby, Radio Flyer, Hasbro, and Spin Master.

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Her strength is bringing creative and commercial thinking together. She knows how to protect what makes a product special while navigating the realities of development, sourcing, target cost, retail price, and margin. The result is thoughtful design that works for the consumer, the retailer, and the business.

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Selected work

Music and Motion Activity Gym

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Mediterranean Collection

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Flip Advanced Infant Carrier

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Contact

Maureen Salazar
312-399-3239
Maureen.waterlemon@gmail.com
LinkedIn

© 2026 by Waterlemon LLC.  Photo credits Itzy Ritzy.  Infantino

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